Imagine being in front of the PC for hours to write a blog post. Nobody reads then.
Pretty stupid, right?
Exactly. So do not even start with it. But write the same articles that are read with pleasure and are also found on Google!
How do you do that and what to look for, I’ll show you in this blog article.
Get to know your readers
The most important thing comes first: you have to know your readers. You need to know what’s up to her, what her problems are, her worries, fears and hopes.
Because: blogging is solving problems. And you can not write for your readers if you do not know what’s on their minds. In other words, knowing your readers is essential if you want to write a blog.
There are a few ways to get to know your readers:
- Ask questions!
Take a poll, look at Facebook groups, see what’s posted on Instagram. To ask your readers is the simplest and most direct way.
- Listen to your readers
This sounds almost like the first point but is much more: learn to read between the lines.
- Put yourself back
If you’re part of your target group, ask yourself what questions, fears, problems you’ve had recently.
Set yourself a goal in blog writing
Before you start your blog, you have set a goal for sure. A vision of what you want to achieve with it: is it a hobby? Do you want to earn money? Newsletter Subscribers for your business? …
After all, we’re not just blogging for fun for fun 😉
An error that occurs uncommonly often is that the target for the blog article is missing. You have to see it this way: Every blog article is a small waypoint that helps you reach your vision. This means that you have to write a blog before every time you ask: Does this blog article help me reach my big goal?
Possible goals for blog articles can be:
- Be found online
- Expand your expert status
- build up trust
- Sell products / services
- Get more coverage (eg through social shares, links)
- Newsletter subscribers win
Only when you know what the goal of your blog article is you can achieve it. Because only then do you know what you need to focus on. Building trust is sometimes a good idea, for example, introducing a testimonial. For others, you may be more focused on search engine optimization.
No matter what you choose, lay down the target in advance so you do not lose sight of it. Because you’ll need it again later (see: Call to Action).
If you know your target group, have found a good topic and finally set a goal, then you can almost get started. Nearly? Exactly, almost.
You should first check if anyone would like to read your article.
Sometimes we are so convinced of our own ideas that we forget to ask if there is enough interest at all. Especially if you’re writing an article to make it better on Google, that’s important.
I told you earlier that you should listen to your readers to write good blog articles. Yes, that’s a good way to get ideas. But now you should also check if the idea meets with interest.
Here are two options:
- Ask your readers if more than one person wants to know about the topic
- Ask Google how many search queries there are per month on the topic
If you do that, you may find that the topics your readers want to hear and the topics that go great on Google are not always the same. That’s absolutely okay. Not every blog article needs to be optimized for Google & Co! It is more important that you answer the questions of your readers and solve their problems.
To find out how often to search for a particular topic (or keyword), you can use keyword tools. There are several of them, I like to use them here:
All these tools tell you how often to search for a term. In addition, they are also helpful for research and to get an overview of which blog articles are still there on the topic you have chosen.
Write damn good headlines!
After you’ve done the preliminary work, you can start writing the blog. And here comes the most important point right at the beginning: the headline.
The headline decides if your article is read or not. Because she’s the first (and sometimes the only) thing your readers see.
That is, the headline must seduce your reader to click on the link. Tips for writing good headlines can be found at Conterest, for example . In summary, one can say: a good headline …
- … says what the article is about
- … makes you curious
- … gives a promise
And last but not least, writing a good headline is always a matter of practice. Just like blogging itself, you can also learn how to write good headlines!
order Structure is half the life
So you made it that your readers clicked on the link and are now on your blog. And what now?
Right: now you have to keep her here. And that’s not so easy, because you probably know how seductive it is to scroll over an article and just scan it. If you do not structure your blog article properly, you’ve already lost.
But that is not the only reason why it is so important to have structure in the blog. The structure is also important …
- so that your article does not scare off your readers immediately (keyword: bounce rate)
- so that your readers find their way around
- for a better Google ranking
- to keep your readers at bay
That means: use a logical structure for your articles and use subheadings. These help you to divide your article into the different topic sections.
You’ve probably heard that long blog articles usually get better than short articles that only have 200-300 words. But how do you manage to write so much?
Quite simply: with the help of a research!
For example, this helps you to find out what points need to be in your article. That will never make you embarrassed that you run out of stuff. Promised.
And on the other hand, the search is helpful if you do not know so well about a topic. Yes, that happens to be the best of us 😉
Because so much is clear: you can not know everything. But you can do anything! This is absolutely allowed, you should not forget only the source and the links there!
Pictures, pictures, pictures!
A few years ago one of my favorite sentences was: “The internet is a visual medium”.
I still agree with that today. Maybe more than ever. By that I mean nothing else: nobody likes to read paged text that is on a website.
That’s not because we’re reading lazy. But just because it is exhausting to read on the screen.
The solution is to lighten your blog articles with matching images. Whether you make the photos yourself always depends on what you write about. For recipes, you should shoot the pictures yourself. If you only need symbol photos, then you can also use Stock Photos.
Call to action
Earlier I spoke of goals. Do you still remember?
Now at the end of the blog writing is a good time to come back to it again.
In the end, you should definitely place a call to action – an instruction. Tell your readers what to do! Subscribe to your newsletter? Leave a comment? Share the article?
Check the spelling
Writing one of the last blog posts is also to proofread it when you’re done. Is the content correct and complete? Is he really easy to understand? Is there anything else you should rewrite? And most importantly, have you fixed any spelling mistakes?
One or the other error does not “destroy” your article yet. And it’s absolutely human to make mistakes. But they somehow disturb the reading flow.
So check your article again before it goes online. You may sleep for a night before clicking Publish. Or you even send it to a copywriter to fix it up.
Writing a blog article is basically easy. But writing the perfect blog article is a bit of a hassle.
Effort that pays off. Because then you do not “waste” your time writing a blog. But you are actively working on your business.