Everyone is talking about Editorial Calendar, Blog Planner, Content Calendar, … there are countless names for it. What has so many fancy names actually means only one thing: you write down topics that you want to write about and also when you want to publish them. Yeah, that’s (almost) the whole science behind it.
Such an Editorial Calendar can be quite handy. For example, you save time because you do not sit in front of the computer with every blog article for hours because you do not want to think of anything. And yes, there are a few more examples;) But there are a few things you should keep in mind so that your Editorial Calendar does not make your life unnecessarily difficult and becomes a hurdle. So here are the 5 biggest mistakes in creating your Editorial Calender!
The 5 biggest mistakes that make your Editorial Calendar a hurdle: Mistake # 1: You schedule more articles than you have time
The other day I talked to a blogger during a blog booster coaching, who told me she’s been running an editorial calendar recently. And although she has promised a lot (especially more readers and less stress, for example) the opposite is the case – at least as far as the stress is concerned: for weeks she rushes to her calendars and has the greatest effort to come to her planning ,
Many bloggers I talk to would like to blog several times a day. But for most bloggers, the reality is that they have to do a 40 hour job “casually” to make money they can live on. To keep your bad conscience out of trouble, because you had to skip a blog post from your Editorial Calendar again or you’re already late again, there’s a simple trick: think about how much time you can spend blogging before creating your editorial calendar and want!
Before creating your Editorial Calender, think about how much time you have to blog!
And be really honest with yourself! Because nothing frustrates more than not reaching the self-imposed goals! Whereby we would be already with error number 2 …
Mistake # 2: You are putting too much pressure on yourself
Especially at the beginning you are particularly motivated: You have created a detailed plan for the next month and know when you want to publish which article. But wanting is not the same – because always something in between. We all have an offline life that sparks now and then. And even if we do not want it to be true: sometimes even the most disciplined bloggers get sick;)
But there is still not the problem: the danger is that you make you a guilty conscience, because your contribution is not online in time. Relax! There is absolutely no reason to pressure you. Only you know your calendar. No reader, no other blogger – just you. Nobody will notice if you publish an article later than planned (unless you post Easter greetings for Christmas …).
So: away with the bad conscience. Above all, the Editorial Calendar is there to help you in uncreative times, not to pull you down!
The Editiorial Calendar is there to support you, not to pull you down!
Error # 3: You fall into over-planning
Blogging is a passion. Most bloggers start because they want to burn for a topic and share that with their readers. When you start planning your content, you may plan too much: all of your resources are scheduled (see bug # 1) and there is no room or time for spontaneous articles. Not only is it frustrating for you because you feel locked up, it also gets boring for your readers over time – when they realize that it’s no fun anymore and you’re just doing your duty!
So: If you are already planning, then plan the spontaneity.
If you’re already planning, be sure to include spontaneity in your Editorial Calendar!
And in the form of wildcards for spontaneous articles. And if you can not think of anything, well then there’s an article less a week! If you’re worried that this will harm your blog stats (you’re not alone) then just write some timeless backup articles in a creative phase and you’ll be able to kick them out!
Bug # 4: You are planning past your target group
One of the promise of an editorial calendar is that you get more readers. That can of course be true, because it helps you to blog regularly. And this is anything but a hindrance to building your readership;) However, you always have to keep your target audience in mind so that you can vote the blogs for your readers: Who are you writing the blog article for? What use do you have of it? Are all your categories covered equally? Are your readers online when you will publish the blog article?
It’s nice if you have a detailed plan of what you want to write when. But if nobody wants to read it (okay, that’s very hard), then it does not really work …
If you do not think about your readers in your Editorial Calendar, he will not help you .
Error # 5 .: You do not plan ahead
There is no law, no policy and no recommendation on how far your Editorial Calendar should plan in the future. 2 weeks? A month? A year?
In principle, I recommend planning at least one month in advance, which has proven to be the best in practice (for me). In the end it does not matter how far you plan ahead, but that you plan ahead.
It does not matter how far ahead you plan, but that you plan constantly!
If you sit regularly in front of a white sheet of paper at the beginning of the month, you will also get the crisis regularly because you need blog articles quickly .. Or you notice that all your blog articles need a lot of preparation time and you have to fast (not so good) Resort to alternatives.
Therefore, do not sit down once a month to plan, but take a few minutes each week or every other week to watch your editorial calendar and insert new ideas continuously!
Are you running an Editorial Calendar? Leave a comment which experiences you have made with it!
Or have you not yet ventured up to this topic? Then tell me what the biggest hurdle for you is to start planning!