Pinterest, oh Pinterest! We spend hours together – wondering, laughing and learning new things. I know, I’m not the only one who is so …
You definitely belong to the club of Pinterest fans, right? (If not, then tell me in a comment why!) As you may think, we are in good company: Worldwide, there are around 100 million Pinterest users who are active daily – and with each visit we spend an average of 14 2 minutes there. In Germany alone, there are an estimated 4 million users at the beginning of 2018 (in 2015 there were only 3 million – the community is growing!).
So why not use the social network to get more visitors for your blog? I’ll show you in this “Pinterest for Blogger” guide, how!
Note: This article was first published in January 2016 and updated and supplemented in March 2018.
How to use Pinterest to attract more visitors to your blog #blogging #tips
In this blog article, we’ll focus on 2 different “construction sites” that will help you get the most out of Pinterest for your blog:
- Your Pinterest profile
- Your blog & blog articles
Construction Site 1: Your Pinterest Profile
Company profile or “normal” profile?
Your Pinterest profile is the official appearance of your blog on the social media platform. In principle, there are two different types of profiles: a “normal” for which you log in automatically. But there are also company profiles. The difference is not extremely big, but the company profile has a distinct advantage: Pinterest Analytics.
That means with a company profile you can better track how many lusts have seen, pinned and clicked on your pins.
If you want to use Pinterest for your blog marketing you should definitely create a company profile!
If you do not have a Pinterest profile, you can create a business account right here. You can also convert an existing private profile into a company account at any time.
This is part of your profile information
As I said, your Pinterest profile represents you on the social network. That’s why it’s important that you fill out all the profile information. This includes:
- Profile picture
In the best case a photo of you, that makes your profile more personal. If you’re shy of photos, use your logo
Ideally, you use the same username here as with all your other social media channels. The username is what’s displayed in the URL to your profile.
- Company name
Here is the name of your blog and optionally your own name. In addition, you can also specify the most important keywords that describe your blog here. My name is “Blog Your Thing | Blogging – Online Marketing – WordPress “. Even if it is not completely displayed in the profile, I am better at finding the search.
Here you can go back and explain exactly what your blog is about. If you have not built any keywords in the name yet, then do it here!
Legally, you are required to provide an imprint. Here you can simply link to the imprint of your blog.
- Website URL
Logo: the address where your blog is accessible. If you do that then you should verify your website right away so you can use Pinterest Analytics. A detailed instruction can be found.
Your Pinterest profile is your figurehead, so fill in all profile information!
Focus: topics for your Pinterest profile!
When you’ve completed your profile, it’s time for your Pinterest boards. Create 10 – 15 boards and focus on the topics your readers will find on your blog. Because you are and you want to be known!
If you’re writing a food blog, then ponder on recipes, foodstyling, etc. If you have a fashion blog, then you can go out with accessories, outfit ideas, etc., …
If you want to (continue to) pinch cabbage and turnips, at least make sure the boards that fit your blog are at the top. Or hang up boards that have nothing to do with your blog as a secret board!
Optimize Pinterest Boards (or: Pinterest SEO)
I do not want to annoy you, but: Keywords!
Imagine the following scenario: you have a food blog where you share low carb recipes. Of course you also pinned these recipes, but on a board called MY FAVORITE Recipes”. I hope I’m not shocked you now, but the days when Google is the only search engine are over. Youtube, Facebook and Pinterest – yes Pinterest – are very far ahead. And how to find your Pinterest board “My Favorite Recipes” when looking for “Low Carb”?
In other words, give your boards meaningful names . Call it so that you can find it with a suitable keyword. It also does not hurt if you include related keywords in your board description.
Optimizing your Pinterest boards also requires choosing the right category . You can change these (as well as the description) by selecting the board and clicking on the pencil icon on the left above the picture (see picture above).
Optimize your Pinterest Boards by using keywords for name and description. And pay attention to the right category!
Work you can save yourself is creating cover art with font for your Pinterest boards. Although this ensures a consistent look, but has the disadvantage that your Baord is not featured by Pinterest. So: a lot of work that you can save yourself and use it elsewhere!
Use Rich Pins
There’s another way to make your blog or pins shine on Pinterest: with Rich Pins!
Using Rich Pins really means nothing more than that your pin contains additional information. For example:
- The headline from the blog post
- Your logo
- the source
- An invitation to read
- The description
The Enabling Rich pins you have to do only once, there are two requirements to make it work:
- your blog is verified in your Pinterest profile (see above)
- your blog needs to send Open Graph metadata (how to do that with the Yoast SEO plugin)
If your blog meets these requirements you go to this page: https://developers.pinterest.com/tools/url-debugger/ , enter the link to any blog article there (the homepage does not work) and click on the link “Validate” button next to it.
Afterwards Pinterest will check if all data is transferred and if so click on “Apply Now”. The Rich Pins should be activated within the next 5 minutes.
As with blogging, it is important for Pinterest to pave regularly. It’s probably even more important! At least 10 pins per day should ideally be. Of course not only pins belong to your own blog, but also to others.
That sounds like work, but does not mean that you have to spend hours in front of the social network. A few minutes a day is enough. Maybe you can even incorporate pinning into your everyday life. Here are a few ideas on when to do the pinning almost casually:
- Next to the breakfast
- While you drive in the public transport
- At the queue in the supermarket
- In the evening in front of the TV (during the commercial breaks)
This has a great side effect: almost all these opportunities have a “natural end”: at some point you are in the supermarket’s turn or the commercial break is over. And you do not have to be scared that you’ll mess up on Pinterest 😉
Regular pinning is important and can be easily incorporated into your everyday life!
Do not be a lone fighter: use groupbaords
Also at Pinterest there is a possibility to cooperate with other bloggers: with Group Boards! You can tell by the fact that the profile pictures of the Pinner are displayed on a board
If you want to join a Pinterest Group Board then it’s important that you follow the board. Often in the board description is, whether or how you can join.
Use Pinterest group boards to gain more reach and clicks for your pins – and more readers for your blog!
If not, write a message to the board administrator! The administrator is always the person who stands at the left of the list of Pinner (see picture). Attention: you have to follow the person so that you can send her a message.
The advantage of Group Boards is that it appears like a separate board in the overview of all Mitpinner and the pins are delivered in the start feed of all followers. So you have a much higher range at one go!
Here’s how to find Pinterest group boards
At the moment it is unfortunately not possible to search through the search especially for group boards. But there are 2 effective ways:
- “Spying” on the profiles of other bloggers in your niche: Which group boards are they on?
- There are always theme-specific collections of grouped albums. Take a look here:
- The Pinterest group board collection from Lexas Life
- A list of Tulpentag’s best group boards
Have you ever clicked on a link and then got the message that you will not be redirected because it’s probably spam? Or clicked on an incredibly interesting pin and then landed on a completely different page? The. is. so. annoying. Also find Pinterest. And therefore evaluate your pins as less qualitative, which is counterproductive. The motto is: quality over quantity! Take the few seconds and click on the link you want to keep spinning (if you do not already read the article), so you do not post any “dead links”.
Try a link before you continue to pimp it – this is how you rock the Pinterest Smart Feed!
The mix does it
Even if it is tempting to do only Repins – make sure that you also pinned yourself from the side. The best ratio is 1/3 own pins and 2/3 repins.
Site 2: Your blog & blog article
Showcase: Pinterest Widgets
Now that you’ve worked so hard to pimp your Pinterest profile, it’s almost mandatory that you link your Pinterest profile to your sidebar. But not “just” with a bad button in the sidebar. Use the opportunity to impress with a widget!
You do not need a WordPress plugin (which will make your blog run a bit slower again – you can just use the Pinterest widget builder and paste the code into a sidebar or footer widget.
You can also build your widget directly into a blog article (like I did above). For this you copy the code and paste it into your blog article in the text view.
Make pinning as easy as possible!
I say it again and again and this time it must be: Make it as easy as possible for your readers! Give them the opportunity to pin an image directly from your blog article – without a bookmarklet or browser extension.
There are several pinterest button plugins for WordPress,MY FAVORITE is jQuery Pin It Button for Images . Thus, every time a visitor drives over a picture the pin it button appears. You can upload your own graphic for this pin-it button and set the size from which pictures can be pinned (so that you exclude eg the social media graphics in the sidebar).
Just as there is the newsfeed on Facebook, it is also filtered on Pinterest with the “Smart Feed”. Preference according Pinterest Blog high quality images have little text and useful descriptions.
So that your pictures really decide on the start page of your followers, there are a few things you should keep in mind. You do not have to optimize each of your images for Pinterest, but make sure that at least one optimized image is included per blog article.
Also on Pinterest is filtered, so you should optimize your blog pictures!
You have to pay attention to these points:
Picture SizeYou may have noticed that pictures in portrait format stand out more than square or landscape pictures. The optimal image size has a page format of 2: 3, according to Pinterest the ideal width is 600 pixels (as of 2018). Your graphics should be 600 x 900 pixels in size . My tip: If you have only (or mainly) pictures in landscape format on your blog, then make a picture of 2-3 pictures together!
According to KaleidoCom , quadratic images will also receive more space in the Pinterest Feed in the future, and the minimum size of 600 pixels is also valid here.
- Image Name
Before you uploadthe image, change the caption and, in the best case, grab some keywords. For example, you can use the title of your blog post. Use the hyphen “-” instead of spaces.
- Text on the Picture
It is often, as already written above, an advantage if you explain in your pictures in a nutshell, what it is about. It is important that the font is so large that it is easy to read even on a smartphone. You are welcome to include the link to your blog.
Particularly popular on Pinterest images in warm red, orange or brown tones. So if you have to decide between two pictures, choose one that fits this description.
- Alt Description
If you’ve uploaded the image in WordPress (or another blog system), you can give an “alt” text. It also has an impact on Pinterest, because that’s the text suggested to your readers when pinching. If you’ve enabled Rich Pink, it’s not that important anymore because anyway, the description of your blog article is in the foreground. Nevertheless, it makes sense to include the most important keywords here (also for search engine optimization)!
- Once you get used to paying attention to these points, creating Pinterest graphics is a breeze. To save even more time, you can create a posting template (or download it here) in which you only exchange the image and the title!
- Save time creating blog graphics using the free tool Canva!
§ Tools for creating Pinterest images
- You can actually create Pinterest graphics with any graphics program. Nevertheless, I have 2 favorites: Canva(online, free) and Photoshop (offline).
- If you create an account with Canva, you can choose the “Pinterest” template, upload your own graphics and add text in “Create Design”.
- I create my graphics mostly with Photoshop, so I’ve created a template for my blog images, in which I just have to insert a new image and the title. This also has the advantage that the layout of my pictures always looks the same and my readers see immediately if an article is mine.
- If you do not want to create Photoshop templates yourself, you can also get templates from the Internet
Of course, if you’ve done all this, you also want to know if readers are coming to your blog via Pinterest, right? There are two options for this:
Option 1: Google Analytics
On Google Analytics, you’ll find “Social Media” in the “Acquisition” and “Channels” section. If you click on it, you’ll see all the social media channels visitors come to you on Option 2: Pinterest Analytics
The Pinterest Analytics are even more detailed. In order to use them, you need to convert your account into a company account. This is not difficult and absolutely free. Here you can see in detail …
- which is the most popular pin of your profile
- who are the people who see your pins
- which pictures are pinned from your website
With Hilfer of these analyzes you can adjust your profile even better and optimize for your target group!
Again briefly summarized:
Pinterest is an excellent social media channel to promote your blog articles. You’ll need to optimize your blog and profile for that. You should pay attention to these points:
- Complete your Pinterest profile completely
- Name your boards useful
- Activate Rich Pins
- Check every link before pinning it
- Install a pin-it button on your blog
- Optimize your pictures for Pinterest
Are readers coming to Pinterest on your blog? Are you already pinning regularly? And do you have other success strategies that I did not mention? Leave a comment and tell me!