How to write better texts for your blog in 5 steps

With all the tips I give you again and again, perhaps one thing is a bit on the track: tips on how to write better lyrics.

That’s not because I think that’s unimportant. But on the contrary! I even find that the buzzword “blogging voice” or “writing voice”, which was very popular a few years ago, is now far too rare to hear.

No. Blame that I have little to no tips to improve the writing style is that I am the “marketing stuff” around blogging simply more. So that the topic nevertheless does not come too short, I got help for today’s blog article from copywriter Vanessa Beyer, to which I may now hand over.

Do you write the texts for your blog posts: You look into your editorial plan, immediately know which topic is next, research the content and go with pleasure to write. Your fingers literally fly over the keyboard, one word follows the next. You hardly need to edit anything and press on the punctual and with a satisfied, confident grin on the Publish button.

No, rather not? Could you do it!

Writing texts that are personal, authentic, emotional and at the same time high-quality is a horror for many bloggers. It’s not that hard. What you need is the right awareness, an individual writing process and a bit of training.

What you need for good blog lyrics? Vanessa Beyer shows you the 5 most important steps

As a copywriter and writing coach, I’d like to show you how to connect all of this and write better blog articles in a few simple steps. Ready? Here we go!

In 5 steps to more personal and higher quality blog texts

1. Say goodbye to negative thoughts!

Are you more likely to write with mixed feelings? Are you annoyed if you can not get a word out? And do you sit on a text for far too long without really being satisfied?

Stop it!

Get rid of these destructive thoughts and bring joy into your writing process. Because your texts will be much more lively, sensitive, dynamic and personal!

Task: Take a piece of paper and a pen and write down all your negative beliefs that accompany you as you write. These can be, for example:

  • “I can not write!”
  • “I’m not good enough …” or
  • “I have to acquire more knowledge first.”

Now question if these thoughts are really 100% true. Imagine that you are your lawyer, plead innocent and collect counter-arguments for the allegations. Surely you have already written a text that you like yourself or a dear reader has thanked you for your message. Write down everything that speaks against your destructive thoughts.

2. Gain clarity!

What do you want to write about?

Determine how you want to be perceived by others, what your blog content is, what message you communicate with, and who you want to communicate with. You can do that for example with the help of a blog concept .

If you are aware of the why, the how and the what, you will be able to write down your ideas and thoughts much more personally, emotionally, purposefully and, above all, more effectively.

Task: Think about your personality, your work and your target audience. For example, design a moodboard or write down your concept. These 15 questions will help you:

  • Who are you and what distinguishes you?
  • Who and what inspire you? Why?
  • Please introduce your blog: What are you offering? In which industry are you active? Who is involved? How long have you been doing this? What special features are there?
  • Why do you get up every day? What drives you? Why?
  • Why did you start your blog? What specific moments in your life have brought you here?
  • How does the best version of you live and feel (especially related to your blog work)?
  • What are your dream readers looking for and finding on your blog?
  • What values ​​does your blog reflect?
  • What is the meaning of your blog name?
  • What do you like most about your blog? What topics is your heart beating?
  • What are the top five priorities in the life of your dream reader?
  • What 15 things and values ​​are particularly important to your dream reader in your blog or in your collaboration?
  • How should your target audience feel on your blog, especially when reading your lyrics?
  • What else can you offer your dream customer (for example, contacts or planning tips)?
  • Why should your dream reader return to your blog?

Can you think of something that you really want to tell about your personality, work or audience?

3. Analyze your language!

Have you ever noticed that you talk to your best friend quite differently than with your grandmother? And that the discussions with your grandparents differ from those with the cashier from the supermarket?

How you speak depends on you, your counterpart and the situation. Each connection to a particular group and to individual people is individual. How do you want to be seen by them? How much closeness or distance is between you? How do you feel with them? What are you connecting in this moment?

Of course, this also applies to conversations with your blog visitors. Review how you communicate with your followers in face-to-face conversations, blog articles, news, and comments.

Pay particular attention to yours

  • Choice of words,
  • your descriptions (comparisons and metaphors) and
  • on the tonality (the mood of the talks, funny, factual, formal, easy, cordial, scientific, …).

Task: Find specific terms in your industry and try different ways to explain those words to your readers.

Every time you come to a halt with your lyrics, you imagine you would tell the content to your dearest readers.

4. Design your individual writing flow!

Our texts depend significantly on our writing process. Write as much as possible and analyze how, when and where you create the best lyrics. Develop a routine to hold on to.

“We can not separate the writer from the writing.”, George H. Jensen

Your writing flow will be determined by your personality. So close your character traits and preferences to the perfect framework for your place of writing, the environment, time, information research, etc.

Task: Every now and then bring a new factor in your writing process and test what helps you for your flow. Examples:

  • quiet place like home office or park vs. noisy city cafe with many people
  • Discuss ideas with others before writing vs. trust in your own ideas
  • to have a clear, organized editorial plan. select topics according to mood and current situation
  • before writing the content and the red thread point. just write it down
  • Write early, before you tackle other tasks. pick up your texts as the last to do for the day

5. Write, write, write!

Did you actually know that our feelings and our language are in two different parts of the brain, which have little influence on each other? That’s why it’s so hard for us to put emotions into words.

  • Language, rational and analytical thinking are regulated by the neocortex
  • Emotions, decisions, behavior are controlled by the limbic system

So do not put yourself under pressure if you can not immediately express your thoughts and feelings in a beautiful text. Instead, train your letter and you will realize that you will soon be much happier with your texts.

It was similar in school: With a lot of diligence and patience you could at some point write letters, words and later whole sentences. So it is, if you want to write personal and qualitative blog articles.

Task: Consider the previous steps and write your next blog article!

And most important: you have something to say! So do not hide yourself, but go out with your topic and your opinion. Because with your message you can change the day, the week, the month or even the whole life of your reader – that’s why I love writing and you should too!

What experience have you had so far with writing your blog articles? Which tips and tricks are the best to help you?


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