The selection of images for your blog
The essence of good pictures for your blog is that they match your brand, reflect your brand and are distinctive. Having a consistent look helps readers know your blog’s images even when they see it “outside” your blog, such as Pinterest.
Personalizing is essential when using images for your blog!
The easiest way to create consistent images for your blog is to use the colors, fonts, and graphics you use to brand your business. If you already have a style guide for your blog , then you have probably already recorded there, as post pictures should look like. If not, then you should now set a few basic things:
Are you using “Flatlays”? Is there a predominant motive (eg should flowers always be on it)? Is there a motive that should not be at all (eg people)?
Should the mood of your pictures be feminine? Spray joy and be squeaky colorful? Or do you only use pastels?
- Color palette
Is there a priority color that should be found in all images? Are there any colors that should not be used at all?
What fonts do you use (opt for max 2-3)? Which font size do you use? And what font color?
- Logo & URL
Do you put your logo in the picture? Where is the URL of your blog? And how is it formatted (font color, uppercase or lowercase letters?)
Once you set these guidelines, you not only save time in choosing suitable pictures because you can categorically exclude some. Your blog also gets a homogeneous look – even if several people write on a blog!
Branding opportunities for blog post pictures (with real-life examples)
Once you’ve set the framework for the images you want to use on your blog, you can personalize, personalize, and brand them. Below are some suggestions from well-known bloggers on how to do that. Do not worry, you do not have to be a designer to implement these ideas yourself! Among the real-life examples, I’ll introduce you to two ways you can create such images yourself.
Post pictures for the blog Branden? Here are real-life examples for inspiration!
1. color overlay
The signature color for your blog that you use everywhere is purple? Or blue? Or green? Or … But it is not so easy to find a picture on which these colors dominate? Then use a color overlay, so color the picture.
One blogger who uses this method for her blog articles to create unique images is Sarah Morgan . It does not just use a color, it even uses a gradient.
2. Use fonts
Especially if you use exceptional fonts for your branding, you should definitely use them for the post images of your blog. A very good example of this are the images from Think Creative Collective , which use a neatly written font that lets you instantly know which blog an article is from. Also, if you discover him among many others on Pinterest.
3. Represent writing uniquely
But not only the font you use can become a trademark – even as you use them in your images can help to create unique images for your blog. A good example is the blog Twelveskip , on which the text with bars is deposited.
4. Use geometric shapes
This method can be used in a variety of ways, and it is one that is likely to be used most often because it is so simple but effective. Here is an example:
The first geometric shape is the frame that incorporates both the post’s category and the URL of the blog. The second geometric shape is a rectangle that places a white shadow over the image where the text stands. This makes the font easier to read, even if the picture is very restless. Do not worry, if you’re not a designer: this image was created with one of these templates * , which I made just a few small adjustments. You can find more about that below.
Here in the picture, the rectangle under the text is pretty much transparent, but there are other possibilities as well. The product images of Miss-Webdesign.at cover the background (almost) completely. It is also very nice to see that you can pick up the color of the branding: its rectangles are pink, just like their logo. In combination with their corporate font and the graphic from their logo, which can be found on every picture, this makes the pictures unmistakable!
5. Pick up elements from the logo
In my pictures I take parts of my logo on: the colorful honeycomb from my photo, I build in my product images. And I killed two birds with one stone: I have a geometric shape, on which my text is easy to read and recognizable from my logo. A unique element that can be found in every one of my pictures and that is inextricably linked to my branding.
6. Change the image section
A tip that is not directly related to branding, but makes your pictures unique, in a stock photo is not just to use the whole picture, just a snippet of it. So you can also create free stock photos so that it is not immediately noticeable that many others use the picture.
If you do not find it here, Pinterest is also a great source of inspiration. But beware: find your own style and do not just copy another blogger!
Save time & nerves? With (ready-made) image templates!
So you have an idea of what your product images should look like in the future. But is not it incredibly time-consuming to create such a picture every time? No! Because the magic word is: picture templates.
When creating post pictures, save time & nerves? Try it with templates!
You create a template exactly once and then you only have to change the background image and the text each time. MY FAVORITES to create or use image templates are Photoshop or, alternatively, the free online tool Canva.
Use image templates with Photoshop
In Photoshop, you either have to create the template yourself or get a template. These are available for example on the marketplace Creativemarket *. Every Monday there are a few freebies, every now and then there are also social media and blog templates. If you search for Blog Graphic Template on the platform , you’ll find a wide selection starting at $ 9.
Use image templates with Canva
A free alternative to Photoshop is the online tool Canva . Once you’ve created an account, you can choose a picture format, choose a theme, upload your picture, and change the text. If you choose the “Pinterest” format, you can kill two birds with one stone and have an image ready for your readers to share on Pinterest. If you like I have a picture in landscape format for the article image, you can also choose an individual size.
The free tool Canva helps you to create post pictures quickly and easily!
The branding of product images is just one way to increase your brand recognition and brand awareness and get your potential customers’ attention and stay in their heads. I discuss these and other possibilities with you in my blog coaching program, the blog booster .
Are you using article images for your blog that are designed to be branded? Are you already working with picture templates to save time?