I am a passionate blogger. But blogging as a self-employed is not a hobby of mine. Or rather, that I’m found by people who want to start their own blog and want support. So I am blogger and entrepreneur at the same time. I am often asked: does the effort for blogging really pay off? Yes it does! And especially if you want to offer online services or courses, a blog is an ingenious marketing tool!
But as with almost everything, there are also disadvantages when blogging that you might not see “from the outside”. So, when you’re about to start a blog, I do not want to deprive you of both in this blog article: the benefits and disadvantages of blogging as a freelancer! (Spoiler: I also have a few tips on how to mitigate the disadvantages)
So you benefit as a self-employed from a blog
You can trust & position yourself as an expert
When someone comes back to your website, he usually sees a slogan or an offer. The user learns how you can help him or what he can buy. This may be good for the first overview, but how does the visitor actually know that you have an idea of the topics? In other words, how does the user know that he can trust you?
With a blog, you can give your readers a taste of what you know and write about topics that engage your visitors. You show that you really have a clue about it and not just a blank promise on the homepage of your website.
Maybe you’ll go one step further and create a worksheet or a checklist for your readers. So you can get an idea of whether or not you like your way of explaining things to them.
You can build relationships
I have just mentioned it briefly: when you write blog articles, then you give your readers an insight on how the work is done with you and who you are. I always recommend my coaching clients to write free from the liver. This reflects her personality in the lyrics: Are you the straight guy or the buddy with whom to joke? Do you deal with technical terms that make it difficult for beginners to follow you, or do you explain everything in detail?
That is one side of the relationship, but there is another: the reference to the newsletter! If you’ve convinced your readers that you are writing interesting topics that move them, then it’s just a small step to sign up for your newsletter – and you’ll have a closer relationship with them. Some readers may find you and your offer great, but they are not ready to take advantage of it (because they currently have no money, time is short, …). The newsletter keeps you connected and they will not forget you immediately after they close the browser window.
You become visible
If we have a problem today, we all do the same to online affine people: googling. If you are a yoga trainer for pregnant women, then it is much more likely that someone is looking for “yoga for pregnant women” than your name. So, if you’re blogging about the topic, then chances are you’ll be found on this topic. Because Google loves current content that offers added value to the searchers. And even if they did not know your name yet, you have such a potential new customer!
You do not have to be the center of attention, but you can let your articles speak for you.
Especially for introverts who do not like to be the center of attention, a blog is perfect. You are panicking about hosting a live webinar? Or you just can not see yourself on videos? And even a podcast is out of the question for you? I can understand you well! The advantage of having a blog is that you do not have to be spontaneous and hide behind your words. But still with the advantage that through the comments in your blog articles a conversation with your readers can happen!
The disadvantages of a business blog
You need patience
The dream scenario would be this: start a blog, write a blog article and then you will be flooded with requests from customers. Unfortunately, it often stays with the dream and initially disillusionment sets in. But that is totally normal! If you have been self-employed for some time, you know that on the one hand, it takes a reputation, expert status and a regular clientele. And that’s exactly how it is online. No pain no gain 😉
Blogging takes time
Speaking of “diligence”: blogging does not just mean that you sit down and write an article. Blogging, for example, includes the following things:
- Find article ideas
- Design or find pictures
- Promoting blog articles (eg on social media)
Of course, all these things are not self-explanatory, but with the right strategy and workflow, you can master those things as well. Here are a few examples:
- In a blog strategy you set goals, target group and topics – which makes finding a topic in everyday life many times easier!
- There are lots of pictures on the internet, you can also use some of them free of charge. Platforms like Pixabay are very helpful.
- There are a number of social media tools that will make your job easier and make life easier. And as part of the strategy development, you can once consider a routine that you then implement again and again.
You should not be afraid to learn something new
A question that is often asked at the beginning of a coaching session: “How does this work with search engine optimization?” Many self-employed people are reluctant to start a blog because they are afraid of keywords, search engine optimization (SEO for short) and Google to have. There is actually no reason for it, because SEO is not a sorcery and even with a bit of basic knowledge, you can achieve good results for your blog. In other words, if you’re ready to learn something new, you can rock that fear theme too!
On the other hand, you do not have to deal only with SEO, but you must not be afraid to work or experiment with new tools and social media channels. You do not have to be a technical professional to run and market a blog. But if you do not like being on Facebook anyway and you do not want to try another tool (even though you have not found the perfect one yet), then you’re making the blogger’s everyday life harder than it should be …
Are you already blogging to attract customers? If not: what keeps you (still) from blogging?