Maybe you wondered, what is the difference between a blog and a website? Is not that the same anyway anyway?
Not quite … in this article, I’ll tell you what the difference between website and blog is, and more importantly, what the right choice for you and your business is when you’re self-employed. And I promise you: it will not get dry or boring at all 😉
THE DIFFERENCE BETWEEN BLOG AND WEBSITE
There are some definitions of blogs, let’s just take the most unscientific – Wikipedia .
“This blog or blog is a (…) journal or journal kept on a website, in which at least one person, the blogger, (…) keeps records, records facts (” posts “) or writes down thoughts.”
Simplified, one could say:
A blog is a website that is updated regularly.
That is, every blog is a website. About the same as “Tixo” is always tape, but not every tape “Tixo”. 😉
IS THE “CLASSIC” WEBSITE ENOUGH?
The classic website, this is a relatively static site. It is created once and only changed if name, address, offers or similar. to change. Mostly it has the following pages:
- start page
- About me / About us – Page
- Imprint Data Protection
Such a website is the absolute minimum requirement if you as a company want to be taken seriously today.
I do not know about you, but if I’m looking for a dentist and he does not have a website, it just does not exist for me. And I’m also skeptical of restaurants if they do not have a website and I just go there if I can not find any other one nearby …
That is, the website is in this case a business card on the net, which simply fits more text than on the 85 × 55 mm piece of paper. And sometimes even extra features like a google map for the approach are built in, etc …
Of course, it always depends on the individual case, but in general you can say: If you
- offer local services offline
- live strongly on referral marketing
- and do not depend on people finding you through Google
then a classic website is enough for you.
WHEN YOU ABSOLUTELY HAVE TO HAVE A BLOG
The situation is different, if you as a self-employed want to win online customers or simply want to be found online, eg because you want to position yourself as an expert. Then I recommend you a blog!
If you already have a website, you do not have to start over. You can simply expand your website to the menu item “Blog”, where all posts are displayed in chronological order.
This extension is especially easy if you work with WordPress. Because the software is not only aimed at creating blogs, but you can also create great websites with it. There are other options , but in my opinion WordPress is the best in the long run.
BENEFITS OF HAVING A BLOG OVER A WEBSITE
What is the advantage if you not only have a classic website, but also a blog or “just” a blog (see below for more)?
1. THE BLOG BRINGS YOU TRAFFIC.
While a website often only has about 5 pages, blog articles are getting more and more. If you blog for 2 years every week, then you have 104 pages. That’s 99 pages more, which can be spat out as result on a Google search! According to a Techclient statistic , blog sites have up to 434% more pages indexed by Google .
Update: Even if we let search engine optimization out and look at the traffic that comes through social media channels you have advantages with a blog. Because if you regularly publish new content, you always have new articles that you can share on social media and so can attract new readers.
2. THE BLOG SUPPORTS YOU IN CUSTOMER ACQUISITION.
The times are over when we bought something blind. We want to know who we are buying and, more importantly, we want the certainty that the person we buy knows what they are talking about. With a blog you can give a great taste and build trust. There are studies that say marketers use the blogs 67% more customer requests than those without .
3. YOU SELL MORE.
Blogging is counted as marketing content marketing. That is, you do not randomly pull your prospects onto the blog, but they come because they are interested in the topic you’re writing about. On the one hand, this leads to more customer inquiries, but also to more deals , namely 14.6%. That may not sound that high, but unlike advertisements in print or direct mail, that’s terrific. There are only 1.7%!.
IS “ONLY” A BLOG SUFFICIENT?
Yes! If you blog like WordPress recommended above, then theoretically you do not just have a blog, but a whole website. Because even with a blog you can create static pages, which are usually created just once, just like a website.
To make your blog a website, I encourage you to create the following pages to make it the “full-fledged” business website (apart from the imprint and other legal pages you need):
- A homepage where your reader can get an overview
- An about page where you explain how to help your reader
- An offer page where you (logically) imagine the ways you can work with you
- A contact page that explains how (potential) customers can reach you
This is a sign that you are not blogging “just” for fun, but that you are doing it professionally and have an offer that you want to sell.
WHAT DO I HAVE TO CONSIDER BEFORE STARTING THE BLOG?
If you decide to blog, then one of the first questions is, “What should I write about?” And “Do I even find enough topics”?
And to clarify these questions in advance is also good and important. After all, you only benefit from the advantages of a blog if your blog and the content you are writing about is tailored to your target group. A badly made blog is just a waste of time …
So the first thing you have to do is create a blog concept. This is the common thread, the cornerstone of your blog, on which all content and marketing activities are built. It includes:
- about which topics you write
- who your readers are
- for which topics you are interested
Not only does this help you find new ideas for your blog on a regular basis, it’s also largely responsible for the success of your blog.