This with the statistics is such a thing. Even during my studies, statistics lectures (or rather the mere mention of them) triggered general groaning. This is a bit different for us bloggers, because we are in a dilemma: on the one hand, we are addicted to checking our blog stats (there are ;-)), but on the other hand often do not know exactly what is behind the numbers. The main thing is they are as high as possible! This is not (only) bloggers so, who have just begun to blog. Even the “old hands” of the blogging business do not always have the perspective.
That’s why today I’ll tell you the 6 key metrics you need to know as a blogger. So you know what you actually write in your media kit or if you want to have a say in the next blogger conference 😉
Here you’ll find all the metrics that are most commonly used to compare blogs. They are so popular because you can read them out of Google Analytics. This ensures that you and your cooperation partners talk about the same value! Incidentally, they are definitely part of your media kit!
In short, one can say: A user visits your blog and thus creates several sessions. In these sessions, each call to a page counts as a pageview.
1. Pageviews / Page Views / Page Impressions
The number of times your blog’s pages were viewed. This value is especially important if you want to banner. The pageviews are often the starting point of the price calculation.
2. Visits / Sessions (earlier: Visits)
A visit involves a number of interactions with your blog (eg multiple page views). The visit ends, among other things, after 30 minutes of inactivity of the user or at midnight. You can find more details here . One person can “trigger” multiple visits.
3. Users / Users (formerly: Unique Visitors)
This includes all people who have visited your blog at least once during the period you have selected.
Key figures for engagement
In general, engagement means any interaction a reader makes with your blog or social media channels. So comments, Shares, Likes, … On these metrics by bloggers (still) rather little attention, although these are at least as important as pageviews and Co.! They are not found in most media kits.
4. Share Rate
With this metric, you can compare how often your articles are usually shared. It is calculated as follows:
Shares / Pageviews of an article = Share Rate
You can find out the shares, for example, with ShareTally , the pageviews can be found in Google Analytics, or even more accurately if you use a tool like WebBeak .
5. Average comments
I read more and more often that this indicator becomes the quality criterion for blogs: the more comments, the better. But there is one thing to keep in mind: not every article is apt to force comments (even if you ask a question at the end of the article). Controversial articles or competitions naturally get more comments than “only” recipes. So it makes sense to look at the average number of comments by category!
In a media kit, for example, it makes sense to specify the average comments of a raffle post (if you use the comment function for the raffle and no external tool)!
6. Bounce Rate / Bounce Rate
The bounce rate indicates how many people came to your blog and left immediately without clicking anywhere. So without visiting another page on the blog, leaving a comment or sharing your post.
It does not say anything about how long the visitor was on your site. That is, if someone comes to your blog via Facebook, reads an article for 5 minutes and then closes the window, it increases your bounce rate.
To improve your bounce rate you can, for example, “Related Posts” under the article or in the article itself to link to older posts!
Was that all?
Are these all the metrics that you as a blogger should keep an eye on? Unfortunately, no. There is a whole lot more to keep an eye on. For example, what are the most popular articles on your blog? How do the users get to your website? And how long do you stay?
On which key figures do you put the most value? And how often do you check your stats? Leave a comment and tell me!