Somehow, we bloggers all have the same dream: that one of our blog articles is viral – so seen by as many people as possible and we get more blog traffic.
That’s why many bloggers invest a lot of time and effort to write a great blog article and then tweet, pin and share it on every imaginable platform so they get enough attention.
And yet often follows the disillusionment: the social media postings are sometimes clicked on and at best sometimes shared. But they do not really bring that much traffic … But that does not have to be that way!
In this blog article, I’ll show you 4 effective ways to make Facebook, Twitter & Co your most important (and best) blog traffic source, and easily generate more traffic for your blog using social media!
USE SOCIAL MEDIA CHANNELS TO ATTRACT MORE BLOG VISITORS?THIS IS HOW IT WORKS
1. WRITE ARTICLES THAT YOUR READERS LOVE
Have you ever wondered why you are sharing a blog article that you are reading – or not? I suggest now in the blue and suspect that it is not because you are so heartfelt and the other bloggers want to make a joy.
No, it’s because you like it so much that you want your friends or followers to see it too.
So that means for you that you have to write exactly such articles. Blog articles that your readers love. And you can only achieve that by choosing the right topics for your blog articles. Themes that touch your followers, interest them and address their problems and challenges (and solve at best).
How do you manage to find such topics? Quite simply: by knowing who your readers are at all and worrying about your target audience.
Maybe you already did that while you were searching for the right blog topic or niche ? Very well. If not, get it now!
The foundation for a blog that generates a lot of traffic is already laid with the creation of your blog strategy !
THE FOUNDATION FOR A BLOG THAT GETS A LOT OF TRAFFIC IS ALREADY LAID IN THE BLOG STRATEGY!
WHY THE RIGHT TOPICS TAKE YOU A LOT OF WORK
If you manage to write blog articles that your readers love and want to share, then you’ve almost made it. Because then you no longer have to publish tons of postings on Facebook, Twitter & Co, but you can leave this work to your readers.
If you also have social sharing buttons on your blog that make sharing your blogs easy, there’s no excuse for your readers not to share your articles 😉
2. WRITE DAMN GOOD HEADLINES
Here again my question to you: if you scroll through your Facebook Newsfeed, for example – how do you decide what you click? Yeah, it depends on the headline.
The headline next to the picture (if one exists) is the first thing we register for social media posting:
The title of an article has a single but incredibly important task: make curious. It has to be so good that someone who reads it has to click on it anyway. Because he can not live without knowing what’s in your article.
THE HEADLINE HAS TO BE SO GOOD THAT THE READER HAS TO KNOW WHAT THE BLOG ARTICLE IS ABOUT.
WHAT MAKES A GOOD HEADLINE?
Here are a few basic tips that make a headline a good headline:
use numbers (we love numbers)
start with “Like you …”
Make it clear in the headline, for whom the blog article is intended, so who must necessarily read the article
explain what the reader has when he reads your blog article
make the reader curious about your blog article
A great tool to test how good your blog articles are is the Coschedule Headline Analyzer . It is free, but works only in English. But you can use it anyway, because to analyze a headline you just have to translate it into English. Incidentally, grammatical accuracy does not matter, so do not worry 😉
3. USE STUNNING GRAPHICS
The visual elements of social media channels are and are becoming increasingly important. On Facebook, picture postings often get even more coverage than link postings. And other social media channels (Instagram and Pinterest) are even based on sharing pictures.
That’s why it’s important that you at least include a picture in your blog posts that pops up on the social media channels and attracts readers to your blog.
EVERY BLOG ARTICLE NEEDS AT LEAST ONE PICTURE TO STAND OUT ON SOCIAL MEDIA CHANNELS!
For example , you can create the images using Canva , where you can choose from several pre-made sizes and create images that are optimized for the various social media channels.
EFFECTIVE IMAGES HAVE THE FOLLOWING CHARACTERISTICS:
they contain the title of your blog article
the branding suits you and your blog / brand
your logo and / or your URL can be found on it
they address your target audience
Free images can be found for example in the stock photo search engine Pixabay . More sources and what to look for when using images from the internet.
4. FOCUS ONLY ON 1 SOCIAL NETWORK
You write an article and then share it on as many different channels as possible.
Does that sound like you?
Sharing your articles more often is smart, but you should focus on one or two social media channels that you put the most focus on. Otherwise you have too much dispersion and you have to spend your attention on too many construction sites at the same time.
It’s better that you learn how to get the most traffic out of a social network!
TIPS FOR CHOOSING THE RIGHT SOCIAL NETWORK
You’re wondering which social network is right for you and your blog? Answer these 3 questions and it will be easier for you to find your favorite:
What kind of content do you create? (Text, videos, image-heavy)
On which social media channels are your readers on the way?
Which social media channel do you like the most?
IF YOU HAVE FOUND THE PERFECT SOCIAL MEDIA CHANNEL …
If you’ve found the perfect social media channel for your blog, then it’s up to you. Concentrate fully on getting the best out of it. Get familiar with the platform: which formats are there, can you check the performance of your posts and analyze your target audience? Which postings are particularly well received and bring you the most traffic, which less?
Once you’ve figured it out, you can start automating your postings – and then tackle the next social network!
IF YOU WANT TO GET MORE BLOG TRAFFIC THROUGH YOUR SOCIAL MEDIA CHANNELS, THEN FOLLOW THESE POINTS:
Let’s summarize once again: winning blog traffic via social media channels does not always have to be incredibly time-consuming and exhausting. If you follow these points, then Facebook, Pinterest & Co can be your strongest traffic sources:
Write articles about topics your readers love
Learn to write damn good headlines
Use stunning graphics
Only concentrate on 1 Social Network – and the right one
ARE YOU ALSO TRYING TO GAIN TRAFFIC THROUGH YOUR SOCIAL MEDIA CHANNELS? WHAT IS YOUR BEST STRATEGY? LEAVE A COMMENT AND TELL ME!