18 indispensable online marketing & blogging tools for your blog business

I confess: I love blogging tools. And apps. And plugins. And most of all, I love to try and test them, which really work and save me time or simplify life – and which do not. But I also know that not everyone is that way and that many do not want to deal with the topic for long. If you belong, then the search has an end! In this blog article you will find 40 online marketing & blogging tools that will make my life (andMAKE MONEY ONLINE) easier or even possible – and maybe soon!

All the tools that I list here, I have been using for some time or have used them for a long time and can recommend them in good conscience. And yes, I am surprised at how many tools have accumulated in my life with blog and online business 😉

These 40 tools are essential to your online business if you want to make money from your blog!

Blogging & Productivity

  1. WordPress

My one and all, when it comes to blogging. In the beginning, I experimented briefly with Blogger, but quickly came to the decision that I only want to work with WordPress . On the one hand because it is very user-friendly and on the other hand because plugins and themes give you almost unlimited possibilities to work with them!

Price: free


  1. Feedly

Feedly is an online RSS reader that allows me to subscribe to blogs and see at a glance when new articles are online. The system is similar to Bloglovin, except that the bloggers do not see that I have subscribed to them.

Feedly gives me the opportunity to organize the blogs thematically. For example, I have a folder “blog tips German”, “blog tips English”, “food blogs”, “DiY blogs”, … So I find it particularly easy to find articles that I can share on my social media channels.

Price: free in the basic version (sufficient for most)

3. 1Password

In my opinion an absolute must-have for all who have several accounts online: a password manager! Since I’ve got it, all I have to remember is a single password, all the others are incredibly complicated and safely stowed in the password manager. If I ever need one, I can insert the respective password with a simple key combination and off you go. I have installed the app both on the Mac and on the smartphone, so I can log in on the go.

Price: $ 2.99 / month. But there are also free alternatives such as Lastpass


4. Coschedule

I’ve tried many different editorial plan tools in my blogging career. I used Coschedule for a while because you can plan blog articles as well as social media messages. In the tool, you can plan your entire content: newsletters, guest articles, blog articles, social media messages for your blog articles, … Thanks to the drag and drop function, I am flexible and can post without much effort, if something changes.

The only downside: the price and that many features are available only in expensive plans.

Price: from $ 40 per month

5. Pocket

I keep stumbling across good articles that I want to read. But mostly when I have no time at all. But it does not matter, because I save it via bookmark in the tool Pocket, which I have also installed on my smartphone as an app. So I can read them, for example, if I am sitting on the train and anyway have too bad an internet connection to be able to work properly …

Price: free in the basic version (sufficient for most), premium from € 4.49 per month


6. iTunes

While I store in Pocket articles I read online, I use iTunes to absorb knowledge via podcasts. When I take a break in the fresh air and go for a walk during my lunch break, for example, podcasts are perfect for learning a bit about “by the way”. In particular, I listen to podcasts on the topics of blogging and online marketing, but in between I also listen to one or the other radio play.

Price: free



7. Calendly & 8. youcanbook.me

Speaking of new dates, so as not to waste too much time scheduling and coordinating calendars, I use Calendly and youcanbook.me – two tools that basically do the same thing: they show the people I’m meeting with want to make out, where in my calendar is still room. If you have decided, the appointment is automatically saved in my calendar and I get an e-mail, so I know. So in principle almost like a secretary …

The biggest difference between the two apps is the design and the way you can set available appointments. The selection is therefore a matter of taste …

Price: both free in the basic version, Calendly Premium from $ 8 per month, youcanbook.me Premium from 10 € per month.

9. Google Calendar

I used to be a fan of Filofax and paper calendars, pasting in spells and scribbling with all kinds of colors. Since I’m self-employed, that’s over – my appointments are changing all the time, so it’s convenient to have a calendar that’s always and everywhere available! In addition, I find it convenient to share the Google Calendar with others.

Price: free (with a Google Account)


10. Google Drive

Google Drive is one of the tools I’ve been using for the longest time – and in a variety of ways. There I upload files that I want to share with co-operation partners or customers. But all my freebies from the blog are also stored there, so you can download them.

Plus, on Google Drive, I have important documents that I want to access anytime: a list of blog articles, for example, and phrases I need to answer emails over and over again.

Price: free (with a Google account)

11. Toggle

Especially if you’re a freelancer, it’s important to know how long you worked for a client. But even if you’re a blogger with companies, it can be exciting to know how long you spend on average to write a blog article. And even “just so” it is helpful to track what you need for how long. So you can find out where you could save time. I use the service Toggl.

Price: free in the basic version, all other plans 

12. Asana

For simple ToDos, I use Wunderlist (see below), but when it comes to complex things like planning my year, reviewing big projects, or creating a new online course, I’m counting on Asana. It takes a bit of getting involved (and you probably never need all the features), but if you know something, then the possibilities (including what you do about collaborating with others) are almost limitless.

Price: free in the basic version (sufficient for most), premium from 9.25 € per month

Social media

  1. Buffer

Especially for newcomers, Buffer is a great social media planning tool that I’ve used for several years, especially to share blog articles from other bloggers and experts I’d like to recommend to my followers. The tool works in such a way that you set unique posting times and then write all kinds of posts in a list, which is then processed in order. This means that the topmost post is automatically published at each specified posting date.

Price: free in the basic version, $ 10 per month for the Awesome Plan (recommended, with Pinterest integration)


  1. Smarter Queue *

I’ve been using Smarterqueue for about a year now and I’m thrilled! It basically works like Buffer, except that it has two huge advantages:

  1. You can divide your postings into different categories and not only determine the posting time, but also from which category to post
  2. You can reuse postings, which means that certain postings can be published again and again. This is especially helpful with your own blog articles!

Price: from € 15.99 per month, and you can test the tool for 30 days for free 

15. Later *

Later was one of the first tools that allowed you to plan postings on Instagram in advance and post them (almost) automatically. With Later you can upload your pictures via PC, prepare texts and also have a grid preview. That means you can see right away if a picture fits your profile or not. At the set posting time you will then receive a notification on your smartphone and can post the image with a few clicks.

Price: Free for 30 posts per month, more plans 


16. Yoast SEO

Well, this WordPress plugin is not meant for that, but it helps me to customize my social media postings to look good when shared. A nice “side effect” is the fact that it allows me to optimize my blog posts for search engines. Especially since it is no longer possible to adapt the thumbnails directly on Facebook, it is more important than ever.

Price: free


17. Facebook debugger

Every now and then it happens that a post is missing a preview image or you realize that you have a spelling mistake in the text. Then the tool “Facebook Debugger” helps. If the bug has been fixed, you can simply enter the URL of the blog article, click on “Scrape Again” and Facebook will get the patched link preview in the future!

Price: free


18. Boardbooster *

It is no secret that Pinterest has made a name for itself in recent years as a traffic supplier for blogs. The biggest effect can be achieved by pinning regularly – but who has time for that: P I use the tool Boardbooster, which publishes scheduled pins automatically and thus ensures that readers regularly come across Pinterest on my blog.

Price: the first 500 pins are free, then packages from $ 5 / month





Add a Comment

Your email address will not be published. Required fields are marked *